You might think you’d recognize him if you passed him on the street, but you wouldn’t. Ive is the most unremarkable remarkable person you could meet. Thanks for coming,” grins Ive, as he rolls in, picking up his brew. But just after 10AM, an Apple tech-head appeared in an all-white meeting room on the first floor of building 4 of the firm’s antiseptic headquarters with strict instructions to find an Earl Grey tea bag. Interstate 280 South to Silicon Valley was a river of water, instead of the usual lava streaks of stop-start SUVs. It had not rained properly in California for months but that morning the clouds rolled off the Pacific, turning the Golden Gate Bridge black. Jobs didn’t like Apple execs doing interviews. The gods - or was it the ghost of Steve Jobs? - seemed against it. But last month, he invited me to Cupertino in Silicon Valley where Apple is based, for his first in-depth interview since he became head of design almost 20 years ago. For years, Ive’s natural shyness, coupled with the secrecy bordering on paranoia of his employer, Apple, has meant we have known little about the man who shapes the future, with such innovations as the iMac, the iPod, the iPhone and the iPad. Some of us like his screens more than our families. Many of us spend more time with his screens than with our families. No immediate successor has been announced.We use Jonathan Ive’s products to help us to eat, drink and sleep, to work, travel, relax, read, listen and watch, to shop, chat, date and have sex. This area is one that I’ve been fascinated by, as is specifically addressed by wearable technology.”Įvan Hankey, vice president of Industrial Design, and Alan Dye, vice president of Human Interface Design, will report to Apple’s chief operating officer, Jeff Williams. “We saw we could use technology to be extraordinarily useful in relation to our health and wellbeing. “The work that we’ve been doing with wearable technology - with technology becoming more personal, there is an inevitability that it becomes worn,” he adds. “There are some areas that are personal natural passions for me,” he said. Talking to the Financial Times, Ive said he would continue his work in “health and wellbeing” at LoveFrom. Ive comments: “After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer.” “After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future,” Cook adds. Though little is known about Ive’s latest venture, it will count Apple as one of its primary clients. Ive’s new company, a “creative business” called LoveFrom, will launch fully in 2020. The 175-acre corporate headquarters was opened to employees in 2017 in Cupertino, California.
He was also closely involved with Apple Park, which started development in 2004. Ive is responsible for designing some of Apple’s best-known products: the original iMac in 1998, the iPod in 2001, the iPhone in 2007, the iPad in 2010 and the Apple Watch in 2015. Tim Cook, Apple’s CEO, says that Ive’s “role in Apple’s revival cannot be overstated, from 1998’s ground-breaking iMac to the iPhone and the unprecedented ambition of Apple Park”.
The British-born designer will leave the Californian technology company later this year. Sir Jonathan Ive, Apple’s chief design officer, is leaving the company after more than two decades in the role to form his own independent design company. By Henry Wong J5:57 pm J5:57 pm Jony Ive and CEO of Apple, Tim Cook, image courtesy of Apple
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